beer magazine

How to Increase Beer Sales in 5 Steps
Show beer drinkers you've got their back: put exciting beer-focused promotions and events on tap. Along the way, you'll increase beer sales, and give beer lovers a reason to come back for more.
Step #1

Increase Beer Sales by Appealing to All Customers (A Tale of 3 Beer Drinkers)

The first step to increase beer sales? Get to know 3 types of beer consumers, then use the next 4 steps to win over their beer-drinking hearts.

The Craft Guru: Ronnie, 35 in Syracuse, NY
Ronnie and his craft crew (mainly millennials) meet at bars to sip and discuss the latest, greatest craft beers. The only thing Ronnie loves more than drinking craft beer?

Posting about it on social media (his Twitter feed is proof).
Craft beer drinkers know their stuff.

To increase beer sales among the craft crowd, study up on the latest 2018 beer trends – then plan your beer list accordingly.
The Craft-Curious, Casual Sipper: Camilla, 28, in Boulder, CO.

Camilla enjoys trying new beers – both craft and domestic. But she's also intimidated by these 21 craft beer terms.

Make Camilla feel welcome with promos and events that introduce her to new styles and brands of beer (and increase beer sales at your bar).
The Domestic Diehard: Steve, 56 in Detroit, MI

Steve has no interest in fancy sour beers and hoppy DIPAs (double India Pale Ale). Instead he'll have a Bud, thank you very much.

In the race to increase beer sales, many bars focus 100% on craft beer and neglect guys (and girls) like Steve. But Steve is in the majority.

When looking at total 2017 beer sales in America, domestic beer – like Budweiser – accounted for 70% of all sales (12.7% craft beer, 17.3% imported beer).
Step #2

Build the Best Beer List and Price it Right
Next on your list to increase beer sales: craft an irresistible beer list. From crafts to domestics (and a few imports like Molson or Labatt), cans to bottles, pitchers to draught pours – the best strategy is to offer a little bit of everything. Summer 2018 Menu Forecast: Sours, New England Ales, "Juice," Oh My…

For summer 2018, New England style ales are already generating a buzz. Funky sour beers are still going strong. And the juicy, hazy, unfiltered IPA is always a win with craft beer lovers. Remember Steve: keep him in domestic bliss and don't go too craft-crazy.
Keep it Fresh to Increase Beer Sales
Rotate your beer menu at least quarterly. Craft beer fans look for more frequent updates – even weekly. Plus, rotating in a new beer gives you a reason to post on social media.
The ultimate guide for owners & managers.
Beer Cocktails for the Win
There's a reason the summer shandy (beer and lemonade) is so popular. It's refreshing, delicious – and a little weird.

Put a few of these 17 beer cocktails on your menu to increase beer sales…and get people talking.
3 Menu Design and Pricing "Hacks" The secret to increase beer sales at your bar might just be your menu layout and pricing.

Are your pitchers $8.00? Make them $9.00. An MIT study showed that customers bought more of an item priced at $39 than $34. Remove the dollar signs and double zeroes from your menu, too. It's a proven way to increase beer sales.

Research by Cornell University found that people ordered more from menus without dollar signs and double zeroes. So that pitcher is now just 9. or 9-.
Last but not least…Never list your beers in order from least to most expensive. This invites price comparisons (which definitely will not increase beer sales).
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Step #3

Launch Events That Increase Beer Sales (6 Ideas)
Beer Release Party: Make an event out of the arrival of a seasonal brew – like an Oktoberfest beer in the fall. Bars across the Midwest celebrate "Oberon Day" and the start of spring, when Bell's Brewery in Kalamazoo, Michigan releases their iconic Oberon Summer Ale.

Some bars even increase beer sales the night before with a midnight tapping of the keg.

Beer 101 Flight Night: Invite craft beer newbies to try out different beer styles with an "intro to craft beer" flight. Provide descriptions, history facts, and tasting notes for each beer.

Tap Takeover: Partner with a local craft brewery and invite them to "takeover" a few taps.
Ask the brewmaster to give a guided tasting. Increase beer sales of the featured brews by offering flights so guests can try 'em all.
Trivia Night: Put live trivia on tap. It's a proven way to increase beer sales – and bring in midweek business.

With Buzztime Trivia LIVE, bars get all the trivia questions plus handheld tablets for guests to answer on. Scoring is automatic and fast (no pen and paper).

Beef O'Brady's in Apollo Beach, Florida started a weeknight Trivia LIVE event. They saw pitcher beer sales increase by 200%.

Beer "Holidays": Need an excuse to launch an event? Celebrate Halfway-to-St.Patty's Day (September 17th). Commemorate the end of Prohibition on December 5th.

Then keep the party going on December 10th for National Lager Day.

Pimp My Pint: You could host a popular "Paint n' Sip" party at your bar. But a Pimp My Pint night is much more on-brand. Attendees walk away with a decorated pint glass. You increase beer sales, because everyone needs creative "juices" while working.
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